Equity Accounting is a firm of registered Professional Accountants with more than 20 years hands on experience. Our company takes pride in its integrity and the ‘one-on-one’ relationship with our clients, who are assured of a personalised service by highly qualified specialists in their field.
We are an owner run business, providing a high level of professional partner involvement on all our assignments.
Our core values keep us focused.
As a values-based organisation, we believe in fostering a trusting environment to collaborate with each other and our clients.
Our mission is to have a positive impact on the lives of small business owners in South Africa. We provide our clients with a complete accounting service, backed by great accountants and the best technology.
What makes our service different?
You don't have to be the biggest firm to have the biggest impact. We keep it simple, which keeps us focused.
We're a friendly team that enjoys working with small business owners that are having a positive impact on their community.
We're entirely dedicated to providing the best accounting and tax preparation service, with no distractions.
Proudly founded in Durban, South Africa
We're a friendly group of forward thinking accountants and staff that enjoy spending time with our clients.
ROXANNE VAN STRAATEN – BAP (SA), CFAICBA (SA) & GTP (SA)
Roxanne van Straaten joined Equity Accounting in 2012 thereafter qualifying as a Business Accountant in Practice, Certified Financial Accountant and Tax Technician. She has now advanced into the position of Equity Accounting’s Practice Manager. Roxanne is divisional head of the tax department, an accomplished expert in personal income tax, and plays a lead role in the preparation of Annual Financial Statements, tax planning and all related matters. Roxanne also holds a National Diploma in Marketing. Roxanne has played an integral role in the business and its development as to where it is today.
DILLIN BERTRAND – (SAIPA)
Dillin Bertrand joined Equity Accounting after completing his scholarship for Bachelor of Technology Degree in Cost and Management Accounting. Dillin served his 3-year learnership with Equity Accounting and is now a member of the South African Institute of Professional Accountants. Dillin is divisional head of the Annual Financial Statements department and plays a vital role in the preparation of Annual Financial Statements and Management Accounts as well as individual income tax. In addition, he performs a beneficial role in the aspects of monthly bookkeeping, and implementation of modernised accounting software’s that include on-line Sage, Xero and QuickBooks.
Surajna Francis, known to many as Benny, is the friendly face you see at the front desk Monday-Friday from 8-4.30. She has been employed with Equity Accounting since 2017. Benny will assist you with all your registrations as well as Company and Close Corporation registrations and amendments. She also fulfils the multi-tasking role of handling SARS registrations and appointments, B-BBEE confirmations, and collections.
Benny’s friendly nature makes her a people person who enjoys assisting clients too.
Justine Williams CFAICBA (SA) & TT (SA)
Justine heads up the Bookkeeping and Payroll department at Equity Accounting. Justine is a qualified Certified Technical Financial Accountant, Tax Technician and SARS Tax Practitioner.
Leading the bookkeeping division allows Justine to assist you with all monthly bookkeeping and statutory returns, either in house or outsourced to our dedicated monthly bookkeeping division, which includes a full payroll function.
Justine is a seasoned bookkeeper who has more than 15 years bookkeeping experience.
Steven East (Founder of Equity Accounting) – SAIPA, MIAC, GTP (S.A), PTP (S.A) & Certified Independent Reviewer.
Steven founded Equity Accounting in 2001 and has since grown the company from a sole practitioner to a multi-faceted Accounting Practice with various divisions to offer its clients a full house of accounting services and products. This was done by establishing strong bonds with his clients, the community and a commitment to growing staff by offering three-year SAIPA Learnerships.
Steven is Operations Manager and owner of Equity Accounting CC, and controls its strategic development and divisional growth, whilst establishing an overseas presence in the United Kingdom.
Steven holds a NQF 8 Postgraduate qualification as a practicing member of the South African Institute of Professional Accountants. Along with this he is an accredited member of the following institutions – The Institute of Accounting and Commerce, The South African Institute of Tax Professionals and The South African Institute of Tax Practitioners.